01326nam a2200193 4500 20260610130735.0 260610b |||||||| |||| 00| 0 eng d 978-1118620120 Eng HD53 .M665 2013 658.4063 Idris Mootee Design thinking for strategic innovation : what they can't teach you at business or design school Hoboken, N.J., John Wiley & Sons Inc, 2013 xi, 210 p 21 cm. As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. ddc 1 AT 0 0 ddc 0 0 REF DSCA DSCA DISPLAY 2026-06-01 3359.00 2 HD53 .M665 2013 2474 2026-06-28 2026-06-13 10:50:36 2026-06-13 2026-06-10 AT 6903 6903