000			01326nam a2200193 4500
005			20260610130735.0
008			260610b |||||||| |||| 00| 0 eng d
020			_a978-1118620120
040			_c
041			_2Eng
050			_aHD53 .M665 2013
082			_a658.4063
100			_aIdris Mootee
245			_aDesign thinking for strategic innovation : what they can't teach you at business or design school
260			_aHoboken, N.J., _bJohn Wiley & Sons Inc, _c 2013
300			_axi, 210 p _c21 cm.
521			_aAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.
942			_2ddc _n1 _cAT
999			_c6903 _d6903